Made Slow
How long a chair takes, told in under two minutes for a two-person furniture workshop in Decatur.
Clip info
Client
Pike & Plane Joinery
Kind
Brand film
Runtime
1:45
Delivered as
ProRes 422 · 3840 × 2160 · 24
Look
Workshop amber
Year
2026
After it went out
3×
enquiries
in the month after launch, against the month before
How it was made
A month of filming by the owners
The brief
Pike & Plane is two people and a shop in Decatur. They wanted a film that shows how long a chair takes without asking anyone to sit through it, and they had filmed most of it themselves over a month.
The edit
Eleven hours of handheld footage became 1:45. I matched three cameras that were never meant to match, rebuilt the sound from the room tone up, and let the strokes of the plane set the pace.
What happened
Enquiries tripled in the month after the film went out, and the order book filled to March.
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